All Hail the Legend

BCCI and Mumbai Indian collaborate for the “Thankyou Sachin” campaign

A Twitter campaign that allowed users to send a message of appreciation for Sachin to the BCCI handle with the #ThankYouSachin hashtag and to instantly receive in return, a tweet from BCCI with a picture of Sachin and a personalized message and signature in his handwriting. Mumbai Indians created a microsite –, where all these tweets were redirected for public display.


Mumbai Indians’ digital campaign to retire Jersey No. 10

Through this campaign an official petition was filed to the cricket board to retire jersey No. 10 so as to ensure its permanent association with Tendulkar. As a part of the campaign, each Like on the Facebook page of the petition will be considered a vote in favour of it.


Sachin Memory Project by Star Sports

The portal through a special timeline has recorded the achievements, memorable interviews and other momentous stories from his 24 year long career.


Twitter contest by Aviva Life Insurance

Using the #ShivajiParkToLords , questions on Sachin Tendulkar are being tweeted to which users will have to provide the correct answer.


Banner Campaigns

Big brands like Green Ply, UTV Motion Pictures, Cadbury, Coca Cola, Snickers India have been running banner campaigns to mark the end of a glorious cricketing career.


Microsite by Interaction One and Circle of Cricket was made to allow users to convey their message of appreciation to Tendulkar through various social media channels.


A Google Hangout

session was held on Sachin’s career by Circle of Cricket.


Google +

has released a video on Youtube to pay tribute to religion called Sachin Tendulkar.



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The biggest brands pay their tribute through the digital media to the choicest star of the game of cricket
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